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1-677-124-44227 184 Main Collins Street, West Victoria 8007 Mon - Sat 8.00 - 18.00, Sunday CLOSED
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The Method

Mystery Gym provides bespoke mystery shopping for sales tours and online lead registrations to highlight what operational and strategic changes need to be implemented, to increase customer acquisition and improve customer retention.

The Method

Mystery Gym provides bespoke mystery shopping for sales tours and online lead registrations to highlight what operational and strategic changes need to be implemented, to increase customer acquisition and improve customer retention.
Man signing in at a gym reception

Our team evaluates
the full journey...

Our team will complete 'Mystery Shopper' gym visits as well as online, telephone and social media enquiries throughout the year to evaluate the full journey a potential member would receive. Mystery Gym can then report back and even do personal workshops with the team based on the experiences received. This could be everything from improving your tour, maximising the follow up process, getting enquires through the door and much more.

Our team evaluates
the full journey...

Our team will complete 'Mystery Shopper' gym visits as well as online, telephone and social media enquiries throughout the year to evaluate the full journey a potential member would receive. Mystery Gym can then report back and even do personal workshops with the team based on the experiences received. This could be everything from improving your tour, maximising the follow up process, getting enquires through the door and much more.

Man signing in at a gym reception
A personal trainer helping his female with her barbell squat

Each package we
offer is bespoke...

As in the Personal Training world, trying to give a client a huge amount of feedback on their squat, will just confuse them and send them back a step. By pinpointing the most important issues, the rest will fall in line more effectively. Simplicity is Key! All of our clients will receive a full feedback report after every visit along with a Zoom call to discuss both experiences and solutions. Our packages are yearly, so we can make sure that all feedback given is being implemented throughout! Each package we offer to our clients is bespoke, so get in contact now and have a chat with us.

A young couple resting after completing a kettlebell work out

A huge amount of
revenue is lost...

A huge amount of revenue is lost due to ineffective processes such as poorly executed tours or poor lead nurturing. Our extensive experience in the gym industry and professional insight allows us to provide critical analysis within your business and provide full feedback and recommended plans of action going forward.

A huge amount of
revenue is lost...

A huge amount of revenue is lost due to ineffective processes such as poorly executed tours or poor lead nurturing. Our extensive experience in the gym industry and professional insight allows us to provide critical analysis within your business and provide full feedback and recommended plans of action going forward.

A young couple resting after completing a kettlebell work out
An elderly couple going through a series of stretches with their personal trainer

We analyse factors from the site itself...

We analyse factors from the site itself, first impressions, staff, closing the sale and everything in between. Many generic Mystery Shopper companies can visit the gym, but can only give feedback on experience, rather than what measures can be put in place.

A young man doing resistance band exercises with his personal trainer

What is feedback
without solutions?

What is feedback without solutions? As it is a subscription service, we can make sure the strategies continue to be implemented, as well as pushing staff to perform to a high standard at all times. We also offer monthly e-learning and bespoke workshops based around our findings to really make it specific to your business. Longevity is key!

What is feedback
without solutions?

What is feedback without solutions? As it is a subscription service, we can make sure the strategies continue to be implemented, as well as pushing staff to perform to a high standard at all times. We also offer monthly e-learning and bespoke workshops based around our findings to really make it specific to your business. Longevity is key!

A young man doing resistance band exercises with his personal trainer

Mystery Gym
Hints and Tips

03

Post a funny video on Social – ”A PT with their marigolds on cleaning”, “A staff member returning to the gym for the first time, tearing up, dramatic music and hugging the squat rack”. People want to see personality and humour, not point by point instructions on how to do a calf raise.